Prime Mortgage Lending offers a variety of loan products to home buyers across the country. Their key differentiators include personalized, round the clock service plus extremely competitive loan costs. However, the audience target goes deeper to support internal stakeholders such as loan officers. And, with a company entrenched in recruitment of new team members, the site had to speak to all three audiences to clearly and effectively communicate brand value.
The brand refresh updated the company’s signature green with a brighter, livelier shade paired with fonts and a design that indicates timelessness, solidity and personal capability. The improved, mobile responsive website offers several data integrations, a clean simple design that highlights specific calls to action, and promotes the personalized, engaging services offered by the professional team who is dedicated to exceptional client satisfaction.