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The latest insights, tips, and trends in the digital marketing industry.

Hyper-Personalization. Awesome or Creepy?

There isn't a clear-cut answer to this question, sorry. There's a fine line between being super creepy or super awesome, but it's really up to your customer to determine when that line gets crossed.

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How a Brand Saved a Life

Imagine feeling fatigued for a few weeks and not knowing why—but your life is too busy to give it more than a nod and you keep muscling through your day. Then you go to bed one night and are awakened by a tapping on your wrist. Your Apple Watch.

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High-Pressure Marketing: What We Can Learn From The Instant Pot Product Story

Here at Martin Communications, we have a small cult following of the Instant Pot – today’s versatile, easy-to-use pressure cooker. The Instant Pot isn’t just how some of us make home-cooked meals for our families on weeknights – it’s also a really cool marketing success story.

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What Is Your Brand Identity?

Think of brand identity as the intersection of the company personality and the consumer. To stand out in the flood of competition in the marketplace, advertisers have turned their attention to developing brand identity “intangibles” that include emotional branding; the development of a brand tone with targeted messaging and eyes on consistent message delivery.

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