NovaDine had an immediate need to maximize their exposure and create awareness of the services they provide within their industry before the start of their trade show season.
Martin Communications decided to turn a single NovaDine video (which had been produced several months prior) into an awareness campaign which included digital advertising, specifically a LinkedIn ad. The goal was to heighten the engagement NovaDine was already receiving organically via social platforms and to capture as many video views as possible from a highly targeted group, all at the lowest cost possible. LinkedIn’s purpose of industry-related communication and networking was perfectly suited to these pursuits.
- Awareness campaign via a LinkedIn ad.
- Ad tracking of the LinkedIn ad which allowed us to create a list for retargeting once the trade show started.
- YouTube placement of the video
Analytics show an increased engagement of the LinkedIn ad which ran from Jan. 23, 2020 through Feb. 20, 2020.
Impressions (how many times the ad was seen) - 48,871
Video Views - 23,786
View Rate- 51%
Estimated Cost Per View- $0.05
Click-Through Rate- 0.6%