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The latest insights, tips, and trends in the digital marketing industry.

3 Reliable Tips for Dealing with Online Reviews

When it comes to doing business with your company, you can bet that your customers have read about you through a review site. Let's talk about a few tips that will help you conquer, and convert, those online reviews.

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Health Wear? Two industries are joining forces and making it a reality.

What is Health Wear? It’s the next generation of clothing involving hemp. You read that right. Let’s talk a little history first. The North Carolina textile industry was an essential part of the state’s economy. But in the early 2000s, textile facilities were being moved overseas or they risked being shut down. Two companies are promising to make a change.

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What is Influencer Marketing?

What is influencer marketing? Let’s start with what it’s not. It’s not about who has the most followers. It’s about who has the attention of the customer base you’re trying to reach. 

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Spreading the Love: Why Do Some Things Go Viral?

How does something go viral? Why do people share, like, or tweet a story? How can a household appliance like the Instant Pot become a top selling item in the US? Let’s look at a few reasons.

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NovaDine Chosen as Braum's Digital Ordering Partner

We are thrilled to learn that our client, NovaDine, has been selected as the digital ordering partner/system for Braum’s Ice Cream & Dairy Stores. NovaDine is an online ordering software solution for the restaurant industry, providing enterprise-class POS integrated digital ordering solutions to multi-unit restaurant chains.

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2018 Kay Yow Lemonade Stand

Last month our client, Robuck Design Build, hosted a lemonade stand fundraiser to benefit the Kay Yow Cancer Fund during the Parade of Homes Tour.

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Capitol City Homes Raises More Than $30,000 at Third Annual Charity Golf Tournament

Yesterday our amazing client, Capitol City Homes, hosted its third annual charity golf tournament at Heritage Golf Club and the Martin team was honored to be able to participate! 

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Triangle Parade of Homes

It’s that time of year for the Triangle Parade of Homes! We invite you to come tour our client's nine entries and learn more about Capitol City Homes’ newest communities!

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Why Super Bowl Ad Strategies Need To Change

Most of us in the ad industry watched the Super Bowl LII last week for more than just the game. We love the ads. Our social media feeds were teaming in real time with discussion about the good, the bad, and the great strategy.  

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