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The latest insights, tips, and trends in the digital marketing industry.

Customer Service During COVID: Providing the Ideal Experience in a Virtual World

In just a few short months, COVID-19 caused every industry in the world to shift gears in how it operates. Many businesses are now working remotely, and safety and health are top of mind as we continue to navigate this new normal.

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Home Builder Growth Summit –Julia Reinert Meet the Expert

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5 Tips to Pulling off the Perfect Virtual Event

Billy Ray Cyrus’ coined phrase about his mullet, “business in the front, party in the back” has now become the basis for wardrobe inspiration of many virtual meetings and events. After all, who doesn’t want to wear a business shirt with pajama bottoms and still reap all the benefits of a work engagement?

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Choosing the Right CMS for Your Business

DNN vs. WordPress

A Content Management System (CMS) allows businesses to create, design, host, edit, manage and track the performance of all their website content. But a system that’s too constrained or cumbersome for your needs, could result in a content management snafu.

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Hyper-Personalization. Awesome or Creepy?

There isn't a clear-cut answer to this question, sorry. There's a fine line between being super creepy or super awesome, but it's really up to your customer to determine when that line gets crossed.

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3 Reliable Tips for Dealing with Online Reviews

When it comes to doing business with your company, you can bet that your customers have read about you through a review site. Let's talk about a few tips that will help you conquer, and convert, those online reviews.

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Health Wear? Two industries are joining forces and making it a reality.

What is Health Wear? It’s the next generation of clothing involving hemp. You read that right. Let’s talk a little history first. The North Carolina textile industry was an essential part of the state’s economy. But in the early 2000s, textile facilities were being moved overseas or they risked being shut down. Two companies are promising to make a change.

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What is Influencer Marketing?

What is influencer marketing? Let’s start with what it’s not. It’s not about who has the most followers. It’s about who has the attention of the customer base you’re trying to reach. 

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How a Brand Saved a Life

Imagine feeling fatigued for a few weeks and not knowing why—but your life is too busy to give it more than a nod and you keep muscling through your day. Then you go to bed one night and are awakened by a tapping on your wrist. Your Apple Watch.

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Martin Communications Creates Feature Video for NovaDine, Inc.

Our client, NovaDine, Inc., was looking for a creative way to tell the story of the NovaDine Edge—ten features and benefits of their online platform. Since most people would rather watch a video than read about a company, brand, product, or service, we thought, let’s show them.

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