Whether you’re a brand-new start-up or an established company, marketing is critical. However, it can be a daunting task to take on the marketing role yourself. Where do you even begin? Should you run an ad through a local magazine or radio station? What works best? Your company’s online and digital presence is also key, and an effective presence requires more than just a quality website. There’s SEO (Search Engine Optimization), social media, and email marketing to consider, and that’s just scratching the surface.