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The latest insights, tips, and trends in the digital marketing industry.

Hyper-Personalization. Awesome or Creepy?

There isn't a clear-cut answer to this question, sorry. There's a fine line between being super creepy or super awesome, but it's really up to your customer to determine when that line gets crossed.

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3 Reliable Tips for Dealing with Online Reviews

When it comes to doing business with your company, you can bet that your customers have read about you through a review site. Let's talk about a few tips that will help you conquer, and convert, those online reviews.

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Health Wear? Two industries are joining forces and making it a reality.

What is Health Wear? It’s the next generation of clothing involving hemp. You read that right. Let’s talk a little history first. The North Carolina textile industry was an essential part of the state’s economy. But in the early 2000s, textile facilities were being moved overseas or they risked being shut down. Two companies are promising to make a change.

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What is Influencer Marketing?

What is influencer marketing? Let’s start with what it’s not. It’s not about who has the most followers. It’s about who has the attention of the customer base you’re trying to reach. 

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How a Brand Saved a Life

Imagine feeling fatigued for a few weeks and not knowing why—but your life is too busy to give it more than a nod and you keep muscling through your day. Then you go to bed one night and are awakened by a tapping on your wrist. Your Apple Watch.

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Martin Communications Creates Feature Video for NovaDine, Inc.

Our client, NovaDine, Inc., was looking for a creative way to tell the story of the NovaDine Edge—ten features and benefits of their online platform. Since most people would rather watch a video than read about a company, brand, product, or service, we thought, let’s show them.

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Martin Communications Launches New Website for Windjam Companies

Martin Communications is proud to announce the launch of the new website for Windjam Companies, Turkey Creek. Turkey Creek is a picturesque, upcoming new home neighborhood in Chatham County designed by award-winning developer, Windjam Development Company. 

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Does a Great Web Design Really Matter?

We’re going to blow your mind—the old saying, “Don’t judge a book by its cover,” does not apply to your website. Judge away. Yes, seriously. 

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Spreading the Love: Why Do Some Things Go Viral?

How does something go viral? Why do people share, like, or tweet a story? How can a household appliance like the Instant Pot become a top selling item in the US? Let’s look at a few reasons.

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NovaDine Chosen as Braum's Digital Ordering Partner

We are thrilled to learn that our client, NovaDine, has been selected as the digital ordering partner/system for Braum’s Ice Cream & Dairy Stores. NovaDine is an online ordering software solution for the restaurant industry, providing enterprise-class POS integrated digital ordering solutions to multi-unit restaurant chains.

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