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What's the Big Idea?

At Martin Communications, we make it a practice to "Think Big and Execute Bigger" for all of our clients. Explore our blog which features the latest insights, tips, and trends in the digital marketing industry.

ProspectsRevealed – An Exciting New Tool for Increased Lead Generation

You work hard to get people to your website, but 99% of your website visitors remain anonymous and unknown to you. But, what if you could customize your company website experience to identify visitors and turn prospects into leads?
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The Perks of Using a Digital Marketing Agency

Whether you’re a brand-new start-up or an established company, marketing is critical. However, it can be a daunting task to take on the marketing role yourself. Where do you even begin? Should you run an ad through a local magazine or radio station? What works best? Your company’s online and digital presence is also key, and an effective presence requires more than just a quality website. There’s SEO (Search Engine Optimization), social media, and email marketing to consider, and that’s just scratching the surface.
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Customer Service During COVID: Providing the Ideal Experience in a Virtual World

In just a few short months, COVID-19 caused every industry in the world to shift gears in how it operates. Many businesses are now working remotely, and safety and health are top of mind as we continue to navigate this new normal.

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Home Builder Growth Summit –Julia Reinert Meet the Expert

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5 Tips to Pulling off the Perfect Virtual Event

Billy Ray Cyrus’ coined phrase about his mullet, “business in the front, party in the back” has now become the basis for wardrobe inspiration of many virtual meetings and events. After all, who doesn’t want to wear a business shirt with pajama bottoms and still reap all the benefits of a work engagement?

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Choosing the Right CMS for Your Business

DNN vs. WordPress

A Content Management System (CMS) allows businesses to create, design, host, edit, manage and track the performance of all their website content. But a system that’s too constrained or cumbersome for your needs, could result in a content management snafu.

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Hyper-Personalization. Awesome or Creepy?

There isn't a clear-cut answer to this question, sorry. There's a fine line between being super creepy or super awesome, but it's really up to your customer to determine when that line gets crossed.

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3 Reliable Tips for Dealing with Online Reviews

When it comes to doing business with your company, you can bet that your customers have read about you through a review site. Let's talk about a few tips that will help you conquer, and convert, those online reviews.

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Health Wear? Two industries are joining forces and making it a reality.

What is Health Wear? It’s the next generation of clothing involving hemp. You read that right. Let’s talk a little history first. The North Carolina textile industry was an essential part of the state’s economy. But in the early 2000s, textile facilities were being moved overseas or they risked being shut down. Two companies are promising to make a change.

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What is Influencer Marketing?

What is influencer marketing? Let’s start with what it’s not. It’s not about who has the most followers. It’s about who has the attention of the customer base you’re trying to reach. 

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