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Crowdfunding: The Modern Way to Fund Your Marketing Projects

Published by Martin Communications

Simply put, crowdfunding is a way to raise capital through a “crowd”, aka any group of people that wants to support your business. It’s typically done via social media or through a platform (you’ve probably heard of a few, like Kickstarter or Fundable). Take small amounts such as $10, $50, and $100 and multiply that times thousands of donors, and you’ve got yourself some serious cash.

If you have been researching ways to garner dollars to make your next business venture a reality, know that not all crowdfunding options are created equal; however, Martin Communications can help you determine the best fit for your needs.

The most common types of crowdfunding are:

  • Donation-based – investors give to a campaign for nothing in return.
  • Rewards-based – investors receive something in return for their donation. Typically, the bigger the donation, the greater the reward.
  • Equity-based – allows investors to receive shares in the business based on their contribution.

Once you decide on an option, it’s time to think about what your target goal is and how you plan on meeting that goal. How are you going to stand out among the thousands of other businesses that are trying to gain funds too? Your marketing efforts are going to be integral in ensuring that you reach the right people who would be most interested in supporting your campaign.

The Martin Communications team is well-versed in the world of crowdfunding and can help to make your campaign a success from start to finish by implementing the following:

Understanding the Goal

From creating a budget to choosing a crowdfunding platform to deciding how much money you want to raise, we are here to help you formulate and carry out a plan that brings you optimal results.

Creating Focus Groups

We use focus groups to help to identify communities that are most likely to be interested in your company.

Developing Strategic Marketing Plan

We believe in personable, authentic, and purposeful marketing. With a well-defined marketing strategy, your campaign will reach the right people and get results.

Providing Updates

We make sure that you’re kept up to date on how your campaign is doing and can adjust to changes as needed to reach your goal.

Going Above and Beyond

Working with Martin Communications is like working with an extension of your team. We’re hyper-focused on making sure that we listen and support your business at every point of your project. If you’re ready to work with us, reach out and let us help bring your ideas to life!