Search Engine Optimization (SEO) is vital to any business that has a successful online presence but let’s face it, SEO can be confusing and difficult to understand.  Basically, SEO is the process of maximizing the number of visitors to your website by ensuring that your site appears high on the list of results returned by a search engine.  According to Search Engine Journal, appearing on the first page of Google search results generates an average traffic rate of 91.5%, meaning most people don’t even bother with looking at page two and beyond.   However, the rules you have to follow in order to effectively optimize your website can be as clear as mud.

Here are a few site characteristics that enhance search engine optimization:

• Relevant content that meets the needs of your customers
• Optimized keywords, titles, and metatags so that search engines can easily find you
• Well-designed user experience
• Easy to navigate site
• Pages load quickly
• User can browse your site on multiple platforms
• Links to internal and reputable external web pages
• Consistently publishing fresh and relevant content

Unfortunately, SEO doesn’t just happen.  It can be time-consuming, and requires experience and research.  If that’s time you don’t have, or if you don’t have the research resources, Martin Communications is here to help! Our agency has over 20 years of experience with proven results using on-page industry standard practices combined with techniques we have learned from our time doing SEO work. Our system is very robust.  We change both content and code as necessary to achieve maximum results. 

Whereas most SEO providers only focus on content or external link building, Google puts merit in the code itself as well, and we have the expertise to tackle code improvements as necessary for SEO. Two identical-looking web pages can have dramatic differences in coding efficiency, resulting in dramatically different search rankings. In terms of a goal, we treat it similar to the stock market: we are looking for a steady rise in SEO ranking for our targeted phrases.  Given competitors and quantity of content, it is difficult to provide any exact numbers, but the steady rise in rankings validated by search impressions and ultimately site traffic validates improvements made by SEO. 

Martin Communications also only uses white hat SEO techniques.  Simply put, that means we follow proper guidelines and good practices to confirm your site is fully optimized.  Black hat techniques can provide you short-term results quickly, but risk severe consequences.  Not only could you be penalized, resulting in a drop on search engine sites, but you could be banned from the search engine completely. 

If you’re in need of assistance with your SEO and/or your website, our team of experts is here to help you navigate the ever-changing algorithms to increase your ranking exponentially.  Contact us today for a free analysis of your current SEO strategy.