Why is Google+ Important for Your Business?

Published by Martin Communications

Twitter, Facebook, SnapChat, Blogging, Linked In….the list goes on and on when it comes to social media platforms where you can market your business and connect with clients.

At times, it can be overwhelming and  downright intimidating to keep up with all the social media marketing required for every business today. This begs the question, why do you need to be active on Google+, when you already have Facebook and Twitter?


First, Don’t Forget, Google+ IS Google


Currently, Google+ is the second most popular social network, behind Twitter. But is there a real need to engage? The answer is a resounding yes because it will help you rank much higher  in Google search engine results.

For instance, you are a veterinarian, and someone who has just adopted a pet needs to schedule their pet’s first check-up. The new pet owner picks up their smart phone and types in “Vet in City Name

Do you know what happens next?

Google pushes local listings to the top of those results based on a mix of shortest distance to travel and highest reviews.

Where do those reviews come from?  (You probably know where I’m going with this)

You got it: Google+

See why it is important to be on Google+ now? If you aren’t on Google+, then you could be missing out on client leads.

In years past, Google Local listings were managed separately from Google+, but recently they have been combined, and now it is more important than ever for you to have your business active on Google+ and ask clients to leave reviews for you.

Once you create your Google+ business account, you will also get it verified through your website. After that, you will begin to place higher in local search results for your keyword traffic, because local results are always shown above non-local results.

Google+ For Business

You can create a Google+ Business Page and enjoy getting active on it today, or if you feel you need an expert to help with your social media marketing, feel free to contact Martin Communications. We are experts at branding, social media marketing, and lead generation, so let us handle the marketing tasks for you so you have the time to focus on what you do best:  running your business.



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