What is influencer marketing? Let’s start with what it’s not. It’s not about who has the most followers. It’s about who has the attention of the customer base you’re trying to reach.
How does something go viral? Why do people share, like, or tweet a story? How can a household appliance like the Instant Pot become a top selling item in the US? Let’s look at a few reasons.
Every company needs a solid social media strategy. Over the years, we’ve learned a thing or two about the unique marketing challenges facing homebuilders, and we have some helpful tips to consider for your next plan.
We click, we scroll, we scan, we scroll, and we click again. What stops the cycle? An image that captures your attention.
Yesterday our amazing client, Capitol City Homes, hosted its third annual charity golf tournament at Heritage Golf Club and the Martin team was honored to be able to participate!
We are thrilled to learn that our client, NovaDine, has been selected as the digital ordering partner/system for Braum’s Ice Cream & Dairy Stores. NovaDine is an online ordering software solution for the restaurant industry, providing enterprise-class POS integrated digital ordering solutions to multi-unit restaurant chains.
What is Health Wear? It’s the next generation of clothing involving hemp. You read that right. Let’s talk a little history first. The North Carolina textile industry was an essential part of the state’s economy. But in the early 2000s, textile facilities were being moved overseas or they risked being shut down. Two companies are promising to make a change.
When it comes to doing business with your company, you can bet that your customers have read about you through a review site. Let's talk about a few tips that will help you conquer, and convert, those online reviews.