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The latest insights, tips, and trends in the digital marketing industry.

Hyper-Personalization. Awesome or Creepy?

There isn't a clear-cut answer to this question, sorry. There's a fine line between being super creepy or super awesome, but it's really up to your customer to determine when that line gets crossed.

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3 Reliable Tips for Dealing with Online Reviews

When it comes to doing business with your company, you can bet that your customers have read about you through a review site. Let's talk about a few tips that will help you conquer, and convert, those online reviews.

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What is Influencer Marketing?

What is influencer marketing? Let’s start with what it’s not. It’s not about who has the most followers. It’s about who has the attention of the customer base you’re trying to reach. 

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How a Brand Saved a Life

Imagine feeling fatigued for a few weeks and not knowing why—but your life is too busy to give it more than a nod and you keep muscling through your day. Then you go to bed one night and are awakened by a tapping on your wrist. Your Apple Watch.

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Martin Communications Creates Feature Video for NovaDine, Inc.

Our client, NovaDine, Inc., was looking for a creative way to tell the story of the NovaDine Edge—ten features and benefits of their online platform. Since most people would rather watch a video than read about a company, brand, product, or service, we thought, let’s show them.

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Why Super Bowl Ad Strategies Need To Change

Most of us in the ad industry watched the Super Bowl LII last week for more than just the game. We love the ads. Our social media feeds were teaming in real time with discussion about the good, the bad, and the great strategy.  

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High-Pressure Marketing: What We Can Learn From The Instant Pot Product Story

Here at Martin Communications, we have a small cult following of the Instant Pot – today’s versatile, easy-to-use pressure cooker. The Instant Pot isn’t just how some of us make home-cooked meals for our families on weeknights – it’s also a really cool marketing success story.

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How Businesses Miss The Mark On September 11th Promotions

Here are three questions every business leader should ask themselves before trying to gain attention and sales by tying into holiday promotions.

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How Social Media Photos Can Boost Your Digital Marketing Results

We click, we scroll, we scan, we scroll, and we click again. What stops the cycle? An image that captures your attention. 

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What Are “White Hat Best Practices” in SEO and How Can They Benefit Your Business?

Think back to childhood—good cowboys always wore white hats while the bad cowboys wore black hats. To understand the term “white hat SEO”, think in cowboy-terms: white hat SEO focuses on writing to a human audience that is organic and tangible, compared to “black hat SEO”, where tactics are sterile, computer-generated, and designed to “trick” the search engines behind the scenes. 

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