BLOG • Thinking Big

Colorblindness by definition is the inability to distinguish between certain colors. It’s estimated that about 8% of males and 0.5% of females are born colorblind. That may seem like a low number, but as graphic designers for a large audience, it is vital we create designs that are usable for over ten out of every hundred people who are colorblind.

Here at Martin Communications, we have a small cult following of the Instant Pot – today’s versatile, easy-to-use pressure cooker. The Instant Pot isn’t just how some of us make home-cooked meals for our families on weeknights – it’s also a really cool marketing success story.

We’re thinking big…together!

We have some exciting news about the growth of Martin Communications. At the beginning of November 2016, we officially joined forces with our long-standing partner, Net By Design. 

Here are three questions every business leader should ask themselves before trying to gain attention and sales by tying into holiday promotions.

Every company needs a solid social media strategy. Over the years, we’ve learned a thing or two about the unique marketing challenges facing homebuilders, and we have some helpful tips to consider for your next plan.

How have you spent your summer? We recently spent part of a week at the beach to plan for next year, do some team building and enjoy some much needed relaxation. 

Think of brand identity as the intersection of the company personality and the consumer. To stand out in the flood of competition in the marketplace, advertisers have turned their attention to developing brand identity “intangibles” that include emotional branding; the development of a brand tone with targeted messaging and eyes on consistent message delivery.

We click, we scroll, we scan, we scroll, and we click again. What stops the cycle? An image that captures your attention. 

Think back to childhood—good cowboys always wore white hats while the bad cowboys wore black hats. To understand the term “white hat SEO”, think in cowboy-terms: white hat SEO focuses on writing to a human audience that is organic and tangible, compared to “black hat SEO”, where tactics are sterile, computer-generated, and designed to “trick” the search engines behind the scenes. 

2015 was a great year for marketing campaigns.  Brands worked hard to cut through the clutter and grab their audience’s attention. From adorable animals that make us laugh to some truly hilarious campaigns that deal with not-so-funny issues, the Martin staff named their favorite ad/campaign picks from this year!