Most of us in the ad industry watched the Super Bowl LII last week for more than just the game. We love the ads. Our social media feeds were teaming in real time with discussion about the good, the bad, and the great strategy.
Many creatives now include UI/UX in their title. Arguably, it’s something the good ones have been experts at for years. However with the move to digital engagements — online, in the cloud, and in corporate intranets — this skill set has expanded in need and scope.
Colorblindness by definition is the inability to distinguish between certain colors. It’s estimated that about 8% of males and 0.5% of females are born colorblind. That may seem like a low number, but as graphic designers for a large audience, it is vital we create designs that are usable for over ten out of every hundred people who are colorblind.
Here at Martin Communications, we have a small cult following of the Instant Pot – today’s versatile, easy-to-use pressure cooker. The Instant Pot isn’t just how some of us make home-cooked meals for our families on weeknights – it’s also a really cool marketing success story.
We’re thinking big…together!
We have some exciting news about the growth of Martin Communications. At the beginning of November 2016, we officially joined forces with our long-standing partner, Net By Design.
Here are three questions every business leader should ask themselves before trying to gain attention and sales by tying into holiday promotions.
Every company needs a solid social media strategy. Over the years, we’ve learned a thing or two about the unique marketing challenges facing homebuilders, and we have some helpful tips to consider for your next plan.
How have you spent your summer? We recently spent part of a week at the beach to plan for next year, do some team building and enjoy some much needed relaxation.
Think of brand identity as the intersection of the company personality and the consumer. To stand out in the flood of competition in the marketplace, advertisers have turned their attention to developing brand identity “intangibles” that include emotional branding; the development of a brand tone with targeted messaging and eyes on consistent message delivery.
Yesterday our amazing client, Capitol City Homes, hosted its third annual charity golf tournament at Heritage Golf Club and the Martin team was honored to be able to participate!
We are thrilled to learn that our client, NovaDine, has been selected as the digital ordering partner/system for Braum’s Ice Cream & Dairy Stores. NovaDine is an online ordering software solution for the restaurant industry, providing enterprise-class POS integrated digital ordering solutions to multi-unit restaurant chains.
What is Health Wear? It’s the next generation of clothing involving hemp. You read that right. Let’s talk a little history first. The North Carolina textile industry was an essential part of the state’s economy. But in the early 2000s, textile facilities were being moved overseas or they risked being shut down. Two companies are promising to make a change.
When it comes to doing business with your company, you can bet that your customers have read about you through a review site. Let's talk about a few tips that will help you conquer, and convert, those online reviews.