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The latest insights, tips, and trends in the digital marketing industry.

A Picture Is Worth 1000 Words

Martin Communications branding and marketing tips for photosI’m sure that you have heard the phrase “A picture is worth 1000 words.” It is true. One simple photo is capable of conveying a larger thought, idea, or message. That’s why it is so important to carefully consider each photo you use in brand messaging to determine what “story” is communicated in your photo.

Every image that is shared has one of five purposes:

 
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Do You Know How To Engage Your Clients On Social Media?

These days, marketing your business must be more than print ads.  Getting your business in social media marketing allows you to connect with an entire demographic of clients who are spending hours of their free time engaged in social media interactions. If you aren’t on social media, you are missing out on marketing to numerous potential clients and business leads. However, you have to do more than just create accounts. You must be: 

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Why Home Builders Should Use Houzz

Houzz has been a bit of a hidden gem when it comes to social media marketing for home builders. Houzz is a one-stop shop for anyone seeking ideas on home building and design; therefore, if your business has ANYTHING to do with houses or home projects, you NEED to be active on Houzz.

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How To Ask For Reviews

  • Building your business presence online can be hard; there are so many places to be active it can be difficult to connect with all your potential clients everywhere online.

    As marketing and branding experts, we have a few tips on how to:

    • ·      better engage your audience
    • ·      target your clients
    • ·      increase engagement
    • ·      ask your clients for online reviews. 

 

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Why is Google+ Important for Your Business?

Google+

Twitter, Facebook, SnapChat, Blogging, Linked In….the list goes on and on when it comes to social media platforms where you can market your business and connect with clients. 

At times, it can be overwhelming and  downright intimidating to keep up with all the social media marketing required for every business today. This begs the question, why do you need to be active on Google+, when you already have Facebook and Twitter?

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What’s Your Rank? Making Sense of SEO

These days, everything is on the internet, and every business is fighting to get their client’s attention. You have likely heard the term "SEO" used in relation to online marketing and may have wondered if it is something you really need to do of your business in order to attract clients. 

In a word, yes it is. 

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Watch Out For Raleigh

Our beautiful hometown has made headlines across the nation for being one of the “Cities to Watch in 2015”. Washington, D.C based blog Urbanful used many of the Forbes “Best of” rankings from throughout 2014, as well as other factors such as schools, lifestyle,  and jobs  to choose which cities they felt were really going to flourish in 2015.

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The Creative Process

Creativity is the process by which original patterns are formed and expressed. 

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Take Advantage of the “Off-Season”

Based upon your type of business, there are times throughout the year when business is booming and business is slow. 

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Branding: Cowboys Do It, So Should You

Your brand is your signature. Your unique “look” that sets you apart from the rest and only you can claim. 

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